The couple married in May 2003 in Humacao, Puerto Rico. Here's how Willie and Christina Geist keep their marriage, kids and careers on track. BOOM! @WillieGeist @tribecafilmfest @KimmySchmidt pic.twitter.com/zxh5nsJYfr, — Christina Geist (@christinageist) April 29, 2017. So let's soak them up let's enjoy each other. True is the creative director and established the firm with Christina in February 2015. Geist got his start in journalism in sports, first on CNN and then at Fox Sports Net. In the spot, Willie rubbed shoulders with famous models like Tyra Banks, Heidi Klum, Petra Nemcova and learned a few lessons about strutting his stuff on the catwalk. A Boombox is more than a gift: It’s a deeply personal experience that connects the recipient to his or her people and her life story, in turn, creating an unparalleled relationship between Gift Givers, their Collaborators and the Brand. That lasted about a week.”. "I think for me, it's about compartmentalization," Christina Geist said. We’re told “Sunday Today” host Willie described Christina as “the real star of the family” during his toast. Christina told Vanderbilt that she still has a close group of college friends who she works with. So we have just an innate respect for each other, regardless of one of us being up, one of us being down professionally.