“For a brand, this is gold. He’s right! You can't see the forest for the trees Chili's Baby Back Ribs (with BBQ sauce) Hey you, what do you see? It's not your fault that you're always wrong Let’s talk a bit about that song. This song is a mashup of the “Baby Back Ribs” song from Chili’s advertisements and Marilyn Manson’s “The Beautiful People”. Chili's Baby Back Ribs Chili's Baby Back Ribs (with BBQ sauce) (Doo doo doo roo) I want my babyback babyback babyback If you live with apes man, it's hard to be clean ), “While the famous jingle was always there, in the room and in our minds, the idea for a revival didn’t come as a flash,” agency CEO Tom O’Keefe tells AdFreak. (A-weema-weh, a-weema-weh, a-weema-weh, a-weema-weh) Mr. Clean’s refresh and Nationwide’s reinterpretation spring to mind. Babyback ribs (babyback) As always, the tune’s infuriatingly familiar rhythm will get your toes tapping (or set your teeth grinding, depending on personal taste). I want my baby back, baby back, baby back, baby back... [looped] The backing instrumental is “Everybody Wants to Rule the World” by Tears for Fears. Chili's Baby Back Ribs Chili's Baby Back Ribs O’Keefe Reinhard & Paul’s first ads for Chili’s Grill & Bar break today, and they’ve got your baby back, baby back, baby back, baby back…. Chili's Baby Back Ribs (Doo doo doo roo) And over time it just becomes more valuable—an ownable, well-loved equity that separates you from your competition as it continues to burn into the public conscience. (Weeheeheehee, dee heeheeheehee, weeoh aweem away...) I want my babyback babyback babyback I want my Baby Back Ribs! You live with apes man, it's hard to be clean [Verse 2] Chili's Baby Back Ribs (with BBQ sauce) I want my baby back Aw, you know the damn “Baby Back Ribs” song. (Just ribbing you, Chili’s. [Intro] Babyback, babyback, I want my babyback The combination of Marilyn Manson’s music with a song about RIBS is a reference to the late-90s / early-2000s rumor that Marilyn Manson supposedly “had some of his RIBS removed to perform autofellatio”. I want my baby back Radio commercial All right, here we go. This rumor, while untrue, was widespread. It's hard to pick which one they hate the most The words, however, have been tweaked in a series of 15-second spots as Chili’s goes for the funny (bone) to introduce a slimmed-down and refocused menu. Hey you, what do you see? I want my babyback babyback babyback I want my babyback babyback babyback I want my babyback babyback babyback I want my babyback babyback babyback I want my babyback babyback babyback. It's all anatomic as the size of your steeple Chili's Baby Back Ribs (with BBQ sauce) (Weeheeheehee, dee heeheeheehee, weeoh aweem away) The beautiful people, the beautiful people “It started for us as just a musical mnemonic—the ‘Chili’s is back, baby, back!’ sing-out proclamation. [Verse 1] (A-weema-weh, a-weema-weh, a-weema-weh, a-weema-weh) Ad Age called it One of the 10 jingles most likely to get stuck in your head. Babyback, babyback (hey yeah), I want my babyback ribs So we kept pushing until the jingle became the entire idea.”. The beautiful people, the beautiful people Chili's (Chili's) And I don't want you and I don't need you [Chorus] Oh, by the way, Chili’s ribs are bigger now, too: And if that wasn’t “ridic” enough for you, meatier burgers and fajitas round out the hit parade: Quite a few classic commercial jingles have been revived or revised of late. This song is a mashup of the “Baby Back Ribs” song from Chili’s advertisements and Marilyn Manson’s “The Beautiful People”. You can't smell your own knees... Chili's Baby Back Ribs Hey, you, are you trying to be mean? It’s a slow seller. The beautiful people, the beautiful people I want my baby back Chili's Baby Back Ribs Now, you’ll be singing it all day. Ribs, I want my babyback babyback babyback Barbecue sauce, yeah (barbecue sauce). The backing instrumental is “Everybody Wants to Rule the Chili's Baby Back Ribs Hey you, what do you see? [Outro] (A-weema-weh, a-weema-weh, a-weema-weh, a-weema-weh) (with BBQ sauce) I want my babyback babyback babyback [Chorus] I want my babyback babyback babyback, I want my babyback, babyback An earworm since 1986, Chili’s jaunty jingle, composed by Guy Bommarito, gets its first airing since 2015, when it was used as the soundtrack for the casual dining chain’s 40th anniversary. The Cookbook, Vol. Something beautiful or something free? Hey you, what do you see? It’s wedged deep inside, and it’s not budging any time soon. Baby Back Ribs Lyrics [Instrumental] More on Genius "Baby Back Ribs" Track Info. I want my baby back I want my baby back Ribs. Chili's babyback ribs, I want my babyback Don't bother to resist, or I'll beat you Capitalism has made it this way (A-weema-weh, a-weema-weh, a-weema-weh, a-weema-weh) Hey you, what do you see? Diva Foodies: For Chili’s 40 th anniversary the brand is going back to the past and bringing out its iconic jingle – Baby Back Ribs. Chili's Baby Back Ribs I want my baby back And we’d argue that the reason we’re seeing more of this as trend is because it’s just that much more valuable today—something sticky to break through the ever-expanding universe of channels and messages.”. “Having a famous jingle is as valuable and rare to achieve as creating a hit record,” O’Keefe says. Release Date June 21, 2019. (with BBQ sauce) I want my babyback, babyback (ribs) Babyback ribs, I want my babyback, babyback (oh, ribs) Hey you, what do you see? These days, the joint is bigger than just ribs, as we learn in the first two ads below: Maybe take “self-actualization” off the menu. The beautiful people, the beautiful people The worms will live in every host Old-fashioned fascism will take it away Chili's (Chili's) 1 Baby Back Ribs. Chili's Baby Back Ribs (Doo doo doo roo) The weak ones are there to justify the strong You can't smell your own knees... Chili's Baby Back Ribs, (Weeheeheehee, dee heeheeheehee, weeoh aweem away), Everybody Wants to Rule the World by Tears for Fears. Chili's Baby Back Ribs We shared it with Chili’s as one of several other ideas, and I think everybody felt there was potential heat there. Now, you’ll be singing it all day. CREDITS Chili’s – Client O’Keefe Reinhard & Paul – Agency Matt Reinhard – Founder/CCO Jen Bills – Creative Director Dana Quercioli – Copywriter Rachel Warner – Designer Trevor Rose – Motion Designer Scott Mitchell – Head of Production Katie Johnson – Director of Production/Business Affairs Charlie Ferraye – Producer Manny Rodriguez – Food Photography Man on Fire – Production Company Alex Neuman – Director Beacon Street Studios – Music Whiskey & Bananas – Editorial The Mill – Color, Values-Driven Leadership Matters Now More Than Ever, How the Black Lives Matter Movement Changed Student Spending, What Marketers Need to Do Now That 5G Is Here, {"taxonomy":"","sortby":"","label":"","shouldShow":""}, © 2020 Adweek - All Rights Reserved, The Criticality of Communications in Health, October 2020 Cable News Ranker: Tucker Carlson Tonight Achieves New Record, Posting Most-Watched Month in Cable News History, FYI Brand Group Teams Up With 21 Savage, Chime and EverFi to Promote Financial Literacy Program, Marc Burstein Is Producing His 6th Presidential Election Night for ABC News, And It Will Be One Unlike Any Other, Krispy Kreme Wants You to Enjoy a Glazed Doughnut With Your ‘I Voted’ Sticker, NBC News Correspondent Mike Memoli Talks About Covering Joe Biden in 2020, Using Data to Actually Improve Brand Strategy and Get Results, 3 Keys to Insights-Driven, AI-Powered Segmentation, Using Transaction Data for Real-Time Research. TV commercial The horrible people, the horrible people Babyback, babyback (Chili's, babyback) Chili's babyback ribs Barbecue sauce. Hey you, are you gonna to be mean? Something beautiful or something free? Aw, you know the damn “Baby Back Ribs” song. It's all relative to the size of your steeple